Sports & Venue Advisory | Prado Consulting Gro

Clarity before capital investment.

Prado Consulting Group helps professional teams, NCAA athletic departments, sports organizations, and municipalities plan athletic facilities with confidence.

Drawing on 30 years of leadership in sports architecture and venue development, we guide early-stage planning, stakeholder alignment, and strategic decision-making before major investments begin.

Our work helps organizations define priorities, evaluate opportunities, and build a clear roadmap for successful facility development.

STRATEGIC DIRECTIONAL PLANNING

Before launching a full athletics master plan, organizations benefit from a focused pre-planning effort that establishes clarity, priorities, and stakeholder alignment.

Through visioning workshops, facility walkthroughs, and high-level cost benchmarking, we help clients evaluate facility needs, identify opportunities, and establish a roadmap for future planning.

This process reduces risk, accelerates decision-making, and ensures that future planning efforts are targeted and effective.

SPORTS FACILITY PLANNING & PROGRAMMING

With experience spanning more than 100 sports facility projects, we provide specialized consulting services for athletic venue planning and programming.

Working alongside design firms or directly with owners, we help define facility requirements and development priorities that align with project goals, budgets, and the client's long-term vision.

Our approach ensures facility investments are functional, strategic, and positioned for long-term success.

CONCEPT VENUE DESIGN

Once priorities and program requirements are established, we help translate planning ideas into clear visual concepts.

Working with trusted design partners, we develop early concept layouts, diagrams, and renderings that help stakeholders understand the scale, organization, and potential impact of future facilities.

These visual concepts support leadership decision-making, fundraising discussions, and the transition into more detailed architectural design.

STADIUM & ARENA REVENUE OPPORTUNITY ASSESSMENT

Athletic venues present significant opportunities for premium hospitality, fan engagement, and revenue generation.

Our targeted assessment identifies and prioritizes opportunities to enhance revenue through new or improved premium amenities.

Through venue analysis, stakeholder workshops, and benchmark-driven cost frameworks, we provide a clear roadmap for evaluating and advancing these opportunities.

The success of an athletic facility is determined long before the first drawing is produced. When leadership aligns around a clear vision and strategic priorities, planning becomes more focused, investments become smarter, and projects ultimately deliver greater impact.