ABOUT PRADO CONSULTING GROUP
Strategic Leadership in Sports Facility Development
Prado Consulting Group brings a strategic edge to sports facility development, combining deep experience in sports architecture with proven success guiding AEC firms through high-stakes pursuits and complex project delivery.
With decades of leadership shaping some of the nation’s most prominent collegiate and professional sports venues, we help architecture firms, construction teams, and sports organizations move forward with clarity, confidence, and creativity.
Whether developing a winning pursuit strategy, guiding early facility planning, or shaping the vision for a new stadium or arena, we partner with clients to deliver game-changing outcomes built on trust, strategic insight, industry benchmarking, emerging sports venue trends, and disciplined execution.
GERARDO "G" PRADO
Founder & Principal Consultant
For 30 years, I have led the planning and design of complex sports facilities across collegiate and professional athletics, working closely with clients, design teams, and construction partners to deliver projects that shape campuses and communities.
Over the course of my career, I have held senior leadership and design roles on more than 46 stadium, arena, and training facility projects representing over $4.2 billion in construction value, with individual projects ranging from $50 million to $800 million.
My experience spans the full lifecycle of major developments, from early strategic planning and facility programming through design leadership and project delivery.
I believe the best projects come from strong relationships, clear vision, and disciplined execution. Today I advise sports organizations and AEC firms on facility planning, pursuit strategy, and complex project decision-making, bringing the perspective of an architect who understands design, business, and the realities of delivering high-stakes projects.
PROJECT EXPERTISE
26 - Stadium, Arena, Ballpark Projects
20 - Athletic Training Facilities
54 - Master Plans / Feasibility Studies
RECOGNITION / CERTIFICATIONS
2016 - SBJ Design & Development Power Player List
2007 - SBJ Forty Under 40 Class of 2007
2004 - Registered Architect | Missouri
OUR PHILOSOPHY
At Prado Consulting Group, we help organizations and project teams bring bold ideas to life, guiding the planning, pursuit, and delivery of sports facilities that unite communities, inspire pride, and elevate the athlete and fan experience.
Great sports venues do more than entertain, they reflect institutional values, energize campuses and cities, and create lasting impact. Achieving that kind of outcome requires more than vision; it demands clarity, strategy, and strong collaboration between owners, designers, and builders.
That’s where we come in. We work alongside sports organizations and AEC firms to plan, pursue, and deliver projects that exceed expectations, maximize long-term value, and redefine what sports venues can accomplish.
OUR VALUES
Service-Driven Leadership
We lead by serving, putting clients and partners first, and guiding projects that enrich lives, campuses, and communities.
Thoughtful Execution
Great outcomes aren’t accidental. We bring intention, precision, and care to every project and pursuit, because details matter.
Trust Based Collaboration
Strong relationships fuel great work. We build trust, respect, and shared purpose through open communication and long-term partnership.
Hands-On Leadership
Our clients work directly with seasoned professionals who pair insight with action, offering practical guidance grounded in real experience.
Strategic Insight
We stay ahead of emerging trends, evolving fan expectations, and industry-leading best practices to help clients make informed decisions and deliver facilities that remain relevant for years to come.